Less theatre. More of the thing itself.
Product Theatre is honest writing on AI, product leadership, and the gap between hype and reality. Every Tuesday, I publish one named pattern from the work of actually shipping AI — drawn from running enterprise AI delivery by day and building an AI product on the side.
It is for product leaders, founders, and builders who would rather understand the mechanism than the marketing. No vendor decks. No breathless takes. Just the pattern, the failure mode, and the move to make on Monday.
What you get
One essay every Tuesday — a named pattern (Straw Prompting, the Taste Tax) you will start seeing everywhere.
The signboards: how to spot the pattern in your own team before it ships.
A concrete “what changes Monday” — the move to make, not the theory.
Start here
Two recent pieces, as a sample of the patterns the newsletter names:
Straw Prompting — a demo is not an eval, and that is the AI rollout mistake hiding in plain sight.
The Taste Tax — AI made execution cheap; now judgment is the bottleneck.
Subscribe
Free to subscribe, one click to unsubscribe, no spam. New posts land in your inbox every Tuesday.
Who is behind it
Product Theatre is written by Cameron Bailey — running enterprise AI delivery by day, building an AI product on the side.
